Effie Awards 2024 anunță câștigătorii. 57 de premii (inclusiv Grand Effie) au fost decernate la Gala Effie 2024

Campania “Wrong Labelling” a câștigat Grand Effie, proiect semnat de Aqua Carpatica Flavours și Cohn & Jansen Creative Network. Client: Valvis Holding.

14 agenții au fost premiate la a 21a ediție Effie Awards Romania 2024. În total, 1 Grand Effie, 10 Gold Effie, 20 Silver Effie, și 26 Bronze Effie au fost aplaudate la Gală. Grand Effie a fost acordat campaniei “Wrong Labelling" de Aqua Carpatica Flavours, semnată de Cohn & Jansen Creative Network pentru Valvis Holding.

Agențiile câștigătoare anul acesta sunt: Cheil Centrade, Cohn & Jansen Creative Network, , DDB Romania, GRF+, Jam Session Agency, Leo Burnett Romania, McCann Bucharest, Propaganda, Publicis Romania, Saatchi & Saatchi & The Geeks, Tribal Worldwide, VML, V8 and Zenith Romania.

Top 3 agenții, cu cel mai mare scor in competiție, sunt Cohn & Jansen Creative Network, urmată de Jam Session Agency și Publicis Romania.

Top 3 clients sunt ING Bank, Valvis Holding and P&G.

Top 3 branduri sunt ING Bank pe locul întâi, urmat de Aqua Carpatica Flavours și OLX.

În baza clasamentului Effie Romania, calculat conform International Effie Index, Clientul Anului este ING Bank, Brand-ul Anului este ING Bank și Agenția Anului este Cohn & Jansen Creative Network.

Gala Effie 2024 a avut loc la The Tent/Clubul Diplomatic si a fost găzduită de Cosmin Seleși.

Comitetul de organizare Effie Awards 2024 a fost compus din: Carmen Miruță – Cheil Centrade, Cătălin Albu – Publicis Romania, Diana Crâșmariu – Cohn&Jansen Creative Network, Elia Cazan – P&G South East Europe, Gabriela Luca – Carrefour Romania, Ioana Cadîr – Jam Session Agency, Laura Moisă - Blindspot, Laurențiu Semeniuc – Saatchi Creative Hub, Monica Dudău – Storia si OLX Imobiliare, Monica Eftimie – KFC, Pizza Hut, Taco Bell, Oana Năstase – Leo Burnett, Sergiu Mircea – Banca Transilvania și Ștefan Chirițescu – McCann Worldgroup Romania. Comitetul a fost condus de Răzvan Acsente – Chief Marketing Officer, Tazz.

CASTIGATORI EFFIE 2024

GRAND EFFIE

Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX

BEVERAGES – NON -ALCOHOL

GOLD

Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX

BRANDED CONTENT & ENTERTAINMENT

GOLD

Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania

BRANDED UTILITY

SILVER

Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media

BUSINESS TO BUSINESS

SILVER

Campaign: The Right Employee at the Right Workplace
Brand: OLX
Client: OLX Romania
Lead Agency: Jam Session Agency
Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits

CORPORATE REPUTATION

SILVER

Campaign: Kaufland Dance Talk
Brand: Kaufland & ANSR (Romanian Deaf National Association)
Client: Kaufland Romania
Lead Agency: V8
Contributing Companies: McCann PR Romania, Universal McCann Romania, Linotip, Arsenic Production
Campaign: Looking for experiences, not experience

Brand: McDonald's
Client: McDonald's Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania

DATA-DRIVEN

SILVER

Campaign: Neighbors, Advices and Suggestions Department by T.R.A.I.
Brand: Storia.ro
Client: OLX Group Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: MSL The Practice Romania, STARCOM

DIGITAL COMMERCE

BRONZE

Campaign: Tazz gets cravings
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: GRF+, STARCOM

DURABLES

BRONZE

Campaign: Join the Night Land
Brand: Samsung
Client: Samsung Romania
Lead Agency: Cheil Centrade
Contributing Companies: Les Ateliers Nomad, Evsky Drone Show, MSL The Practice

ENGAGED COMMUNITIES

GOLD

Campaign: Protect All Families
Brand: Accept
Client: Accept Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: Zenith Media

SILVER

Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView

BRONZE

Campaign: The chain of good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, UXProject

EXPERIENTIAL MARKETING 

SILVER

Campaign: Crave Line
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Bucharest
Lead Agency 2: MRM Romania
Contributing Companies: Golin Romania, Universal McCann Romania

BRONZE

Campaign: Regina Maria & Untold - First Emotional Aid Point
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP

Campaign: Fainoșag Mindfulness App
Brand: Ardealul
Client: Orkla Foods
Lead Agency: McCann Bucharest
Lead Agency 2: MRM Romania
Contributing Companies: Tonic Advertising, Zenith Media, Front Line Marketing, Griffin Advertising

FINANCIAL SERVICES

GOLD

Campaign: FREE TO BE YOURSELF
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker, GRF+

Campaign: ING – ING Young (On their own account)
Brand: ING Bank
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content

BRONZE

Campaign: Save & Back-Up Your Home
Brand: OMNIASIG
Client: OMNIASIG Vienna Insurance Group
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker

GEN Z MARKETING

GOLD

Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media

SILVER

Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView

Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania

Campaign: Looking for experiences, not experience
Brand: McDonald's
Client: McDonald's
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania

BRONZE

Campaign: Allout FactZ
Brand: Samsung
Client: Samsung Romania
Lead Agency: Leo Burnett
Contributing Companies: MSL The Practice, Starcom Romania

MARKETING DISRUPTORS

GOLD

Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX

SILVER

Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania

Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania

BRONZE

Campaign: Fixodent Camp
Brand: Fixodent
Client: Procter&Gamble Marketing
Lead Agency: Leo Burnett
Contributing Companies: Essence Mediacom Romania, GRF+

MARKETING INNOVATION

BRONZE

Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania

MEDIA & ENTERTAINMENT

SILVER

Campaign: Touristgo.ro
Brand: Electric Castle
Client: Electric Castle
Lead Agency: McCann Romania
Contributing Companies:

MEDIA INNOVATION

BRONZE

Campaign: Buy a Hospital
Brand: Dăruiește Viață NGO
Client: Dăruiește Viață NGO
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Tazz by eMAG

MEDICAL SERVICES & HEALTHCARE PRODUCTS

SILVER

Campaign: Fixodent Camp
Brand: Fixodent
Client: Procter&Gamble Marketing
Lead Agency: Leo Burnett
Contributing Companies: Essence Mediacom Romania, GRF+

BRONZE

Campaign: Regina Maria & Untold: First Emotional Aid Point
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP

Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media

Campaign: Regina Maria "Superpowers"
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Mediatique, Bad Habits

OTHER PRODUCTS & SERVICES

SILVER

Campaign: Fly Away from Ambrosia
Brand: Vola
Client: VOLA.ro
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies:

BRONZE

Campaign: The Right Employee at the Right Workplace
Brand: OLX
Client: OLX Romania
Lead Agency: Jam Session Agency
Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits

PACKAGED FOOD

SILVER

Campaign: THE CHEESE PAIRS UP
Brand: Hochland
Client: Hochland
Lead Agency: Leo Burnett
Contributing Companies: Digital Star Marketing, Optimum Media Direction Plan & Buy

PERSONAL CARE PRODUCTS & SERVICES

BRONZE

Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView

POSITIVE CHANGE SOCIAL GOOD – DIVERSITY, EQUITY & INCLUSION

BRONZE

Campaign: The DumpStore
Brand: Samusocial Romania NGO
Client: Samusocial Romania NGO
Lead Agency: Tribal Worldwide Romania
Contributing Companies: Porter Novelli Public Relations, OMD Romania

Campaign: Protect All Families
Brand: Accept
Client: Accept Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: Zenith Media

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

BRONZE

Campaign: Pampers Preemies - Thank you, doctors
Brand: Pampers
Client: P&G Romania
Lead Agency: GRF+
Contributing Companies: Essence Mediacom

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

GOLD

Campaign: Book Heroes vs. Functional Illiteracy
Brand: Teach for Romania
Client: Teach for Romania
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Essence Mediacom Romania, Multi Media Est

SILVER

Campaign: #CaptiveRadio
Brand: ANAIS
Client: ANAIS Association
Lead Agency: Cheil Centrade
Contributing Companies: KISS FM, MAGIC FM, Httpool by Aleph, Chainsaw Europe Studio

RESTAURANTS

BRONZE

Campaign: Looking for experiences, not experience
Brand: McDonald's
Client: McDonald's Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania

Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania

RETAIL

SILVER

Campaign: Kitchen Rebels
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, Cosmin Dragomir

BRONZE

Campaign: DEDEMAN SUPPORTS ROMANIA UNDER CONSTRUCTION
Brand: Dedeman
Client: Dedeman
Lead Agency: McCann Romania
Contributing Companies: Universal McCann Romania

SEASONAL MARKETING

BRONZE

Campaign: Cooking out of love takes time
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency

SUSTAINED SUCCESS

SILVER

Campaign: Financial Intelligence
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker, GRF+

BRONZE

Campaign: Leaping to the big leagues
Brand: iCredit
Client: iCredit
Lead Agency: Propaganda
Contributing Companies: Zenith Romania, Cyclops Films, Multi Media Est, Red Carpet Studio

Campaign: When cravings hit, Tazz delivers
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: GRF+, STARCOM

TELECOMMUNICATIONS

GOLD

Campaign: Share your Power
Brand: Samsung
Client: Samsung Romania
Lead Agency: Centrade | Cheil
Contributing Companies: Nexus Gaming, Almost Ready, MSL The Practice, STARCOM

TIMELY OPPORTUNITY

BRONZE

Campaign: Bubuiala! Festival at your home
Brand: TOMI
Client: Orkla Foods Romania
Lead Agency: Zenith Romania
Contributing Companies: Griffin Advertising

Campaign: Touristgo.ro
Brand: Electric Castle
Client: Electric Castle
Lead Agency: McCann Romania